Wooster Street - New York

Wooster Street - New York

88 Wooster Street, New York, 10012, USA

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A tribute to Soho’s artistic heritage.

The first thing you’ll notice about our Wooster Street store is the neon sign in the window championing Paul’s mantra: “You can find inspiration in everything. And if you can’t, look again.” Those with keen eyes will perhaps even spot a pair of moving eyes in the O’s.

Designed to replicate a warehouse-style loft space, the shop features original iron pillars and stripped wooden floors as well as idiosyncratic details that serve as an ode to an artist’s studio.

A few things to keep an eye out for: original large-scale artworks line the walls, photographic light boxes are peppered throughout the space and upon closer inspection, the bronze door handles are disguised paint brushes.

Our Wooster Street store is located in the beating heart of New York’s SoHo neighbourhood and functions as both a shop and gallery space, showcasing an eclectic selection of men’s and women’s collection curated to mirror the area’s creative scene.


The Paul Smith made-to-measure service allows you to precisely customise the fit and fabrication of our most popular tailoring styles. Be it a two-piece suit, a three-piece, a standalone jacket or a pair of trousers, you can make it uniquely your own.

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