Willoughby House - Nottingham

Willoughby House - Nottingham

20 Low Pavement, Nottingham NG1 7DL, UK

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Where it all began: Nottingham. Though it’s not far from Paul’s first ever shop on Byard Lane (just over 100 yards, to be precise) in his hometown, our Willoughby House flagship is certainly a far cry from that three-by-three metre store.

Shopping can be thirsty work, and with that in mind we offer complementary refreshments. Enjoy a glass of English sparkling wine courtesy of our friends at Gusbourne, or sip a cold beer from London's own Partizan brewery. Otherwise, we can offer a selection of teas from Fortnum and Mason, served in an Alec Doherty for Paul Smith bone china tea set, with Paul Smith-branded biscuits baked by Poilâne. 

A shop in a house, in Paul’s hometown.

A Grade II listed 18th-century townhouse built for the Honourable Rothwell Willoughby in 1738, the shop is lovingly restored and arranged over five storeys with endless original features, including the staircases, cornices, flagstones and floorboards.

Arranged over 2000 square feet and with an interior design overseen by Paul himself, Willoughby House, which opened back in 2005, boasts an incredible array of antique furniture, Georgian-inspired library shelving, and magnificent chandeliers. Lining the staircase (itself hand-painted with, quite fittingly, a tape measure decal) is a curated selection of Paul’s art collection, chosen specifically for this space and everywhere you turn, you’ll be greeted with objects of curiosity


Since visiting the early couture fashion houses, the idea of a shop in a house has been in the back of my mind. Many years later I managed to achieve this dream by opening Westbourne House in Notting Hill in London and now I have managed to achieve this again with Willoughby House.”


Willoughby House In Music