Floral Street - Covent Garden

40-44 Floral St, Covent Garden, London, WC2E 9TB, United Kingdom

Floral St

Welcome To Floral Street

Our London flagship shop, Floral Street in Covent Garden was Paul’s first in the city. Today, the store seamlessly combines the old with the new, respecting the character of the historic building while preserving it with a forward-thinking approach to art and design.

Floral

Classic with a twist.

Floral Street’s rich, eclectic history was what drew Paul to the area when he was setting up shop in London. In the 18th-century, it was a run-down street with no less than 11 pubs. Since then, it has seen incredible regeneration, and now boasts a bustling atmosphere with countless independent shops, cafes and bars.

Once a tiny, dilapidated bakery, Paul Smith 44 Floral Street opened its doors in 1979, and over time, Paul acquired its neighbouring buildings at 43, 42 and 41. After renovations, the shop now includes restored mahogany cabinetry lining the walls as well as incredibly diverse art, curios and furniture collections.

Alongside the extensive selection of men’s and women’s clothing and accessories, the shop is also home to a dedicated suit room with adjustments and alterations offered in-store. If you’re buying a gift, you can also take advantage of the in-house monogramming service.

Neighbourhood

Check out some of Paul's favourite addresses when you come to visit our store

Sir John Soane's Museum

Sir John Soane's Museum

The extraordinary home and museum of Sir John Soane, renowned neo-classical architect and avid collector.

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Nomad

The Nomad

The first London outpost of the effortlessly hip New York Hotel. You'll find it right at the end of Floral Street.

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The Royal Opera House

The Royal Opera House

Let the experts be your guide on a tour of this much-loved Covent Garden institution.

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Floral St

TUNE IN

Floral Street In Music

WE'VE PULLED TOGETHER SOME OF OUR FAVOURITE SONGS