Stripe, Unfolded: Our Exhibition In Tokyo

We’ve unveiled five floors of Signature Stripe in the heart of the Japanese capital – discover the story behind our immersive exhibition today.

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Our Signature Stripe might have had humble beginnings but it has grown into a sort of symbolic byword for the brand. Paul tells the story best. “While I’d long included stripes in my collections since the 1970s, the Signature Stripe as you know it today was born in 1996, when we included it in our SS97 collection,” he says.

“Back then, we made them with something called windings, where you take a piece of card and a selection of yarns in different colours, then wind the yarn around the card to build up a series of stripes. Colour is three-dimensional and so by creating the stripes by hand you can see the colours at their most vivid.”

Continuing on up through the floors, visitors will also have the opportunity to watch an exclusive video of Paul explaining how the Signature Stripe came to be and its recent history presented on an assortment of easels. There, you’ll learn more about our Melrose, Unwrapped trompe-l'œil mural on our iconic hot pink LA shop as well as our iconic Signature Stripe balloon flights.

Speaking of which, the balloon itself will also be on display, so visitors can truly appreciate the sheer scale and size of its envelope and will be able to immerse themselves in footage of its flight near Mount Fuji, which offers incredible views of the Japanese countryside.

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