Matt Smith For Paul Smith

We are delighted to announce the British actor Matt Smith is the new face of Paul Smith – in a campaign that celebrates timeless tailoring, our Stripe and #TheSmiths.

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Following his star-making turns in Doctor Who, The Crown and, most recently, House of The Dragon, for his next trick Matt Smith will serve as the face of Paul Smith. And we couldn’t be more pleased to unveil the new campaign, featuring the actor wearing our latest AW23 collection.

The new collection, which features in the campaign and is available to shop now, was inspired by modernist architecture and interiors with a focus on heritage fabrics and archival-inspired pieces. Matt’s looks showcase the more classic side of the spectrum with a healthy dose of timeless tailoring – all of which embody Paul’s trademark ‘classic with a twist’ philosophy.

Among other pieces, Matt wears our celebrated A Suit To Travel In as well as an archive-inspired suit alongside clean-lined outerwear and knitwear. Pops of colour, meanwhile, come in the form of the iconic Signature Stripe and a blue backdrop. Plus, there’s a spot of stripes (it is a Paul Smith campaign, after all).

You’ll also notice that Paul himself makes an appearance alongside Matt – recreating a striking black and white shot from one of our campaigns from the 1990s. But it wasn’t (just) their shared last name that made Paul’s presence a must. In fact, Matt probably puts it best. “Paul Smith has provided classic, inventive, and colourful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honour,” the actor explains. “He continues to push boundaries in life and art making Paul Smith a consistently iconic British brand. Not to mention utterly stylish.”

And, of course, Paul has similar praise to heap on Matt. “I’m beyond excited to be working with Matt for the next two seasons – he’s the perfect fit for Paul Smith. He’s also one of those people who really embodies effortlessness, both in terms of his on-screen characters and his off-screen sense of style,” Paul said to mark the campaign’s release. “And, of course, It doesn’t hurt that he looks excellent in a suit.” You can say that again.

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Published: 08.23

Words: Molly Isabella Smith