An ever-growing number of Paul Smith products carry our Sun Logo, letting you know that they have been made using a minimum of 50% lower environmental impact materials.
You may have already spotted the Sun Logo while shopping with Paul Smith online or in-store. This logo means a minimum of 50% of that product is composed of materials we consider having a lower environmental impact than conventional alternatives.
These low-impact options include: GOTS certified organic fibres, organically grown cotton, recycled fibres, responsibly sourced wood-based fibres, natural rubber, leather from LWG rated suppliers and innovative materials like vegetable or bio-based fibres.
In SS23, 51.4% of our production carried the Sun Logo. Eventually, we plan to make PS Paul Smith a 100% Sun Logo collection. We achieved 78% in SS23 production, but we’re not limiting our goal to just one collection. The Sun Logo can be found on T-shirts, swim shorts, shoes, and backpacks to name just a few examples.
We can always improve which is why we are committed to reviewing and adapting our production processes every season to make sure you’ll be able to find more and more Sun Logo products in the future.