Wooster Street - New York

Wooster Street - New York

88 Wooster Street, New York, 10012, USA

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Our Wooster Street store is located in the beating heart of New York’s SoHo neighbourhood and functions as both a shop and gallery space, showcasing an eclectic selection of men’s and women’s collection curated to mirror the area’s creative scene.

A tribute to SoHo’s artistic heritage.

The first thing you’ll notice about our Wooster Street store is the neon sign in the window championing Paul’s mantra: “You can find inspiration in everything. And if you can’t, look again.” Those with keen eyes will perhaps even spot a pair of moving eyes in the O’s.

Designed to replicate a warehouse-style loft space, the shop features original iron pillars and stripped wooden floors as well as idiosyncratic details that serve as an ode to an artist’s studio.

A few things to keep an eye out for: original large-scale artworks line the walls, photographic light boxes are peppered throughout the space and upon closer inspection, the bronze door handles are disguised paint brushes.


The Paul Smith made-to-measure service allows you to precisely customise the fit and fabrication of our most popular tailoring styles. Be it a two-piece suit, a three-piece, a standalone jacket or a pair of trousers, you can make it uniquely your own.

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Wooster Street In Music