Floral Street - Covent Garden

Our London flagship shop, Floral Street in Covent Garden was Paul’s first in the city. Today, the store seamlessly combines the old with the new, respecting the character of the historic building while preserving it with a forward-thinking approach to art and design.

Floral Street’s rich, eclectic history was what drew Paul to the area when he was setting up shop in London. In the 18th-century, it was a run-down street with no less than 11 pubs. Since then, it has seen incredible regeneration, and now boasts a bustling atmosphere with countless independent shops, cafes and bars.

Once a tiny, dilapidated bakery, Paul Smith 44 Floral Street opened its doors in 1979, and over time, Paul acquired its neighbouring buildings at 43, 42 and 41. After renovations, the shop now includes restored mahogany cabinetry lining the walls as well as incredibly diverse art, curios and furniture collections.

Alongside the extensive selection of men’s and women’s clothing and accessories, the shop is also home to a dedicated suit room with adjustments and alterations offered in-store. If you’re buying a gift, you can also take advantage of the in-house monogramming service.