Discover more about Paul Smith collections and campaigns, including our Signature Stripe, Swirl, Modern Working Wardrobe, Zebra and Happy.

Signature Stripe

The Signature Stripe, a true Paul Smith icon and a tribute to the designer’s love of colour. Spot it on knitwear, accessories, shirts and bags. 

Our Signature Stripe

Shop Now


Style that makes a statement. The Paul Smith Swirl is a dynamic print designed to add colour to your routine. Find it on bags, accessories and more.


Always casual, always classic. The Zebra mascot adorns our selection of stylish sweats, polos and tees. Upgrade your everyday essentials here.

PS Paul Smith Happy

A wardrobe designed to brighten your day, the laidback PS Paul Smith Happy collection starts and ends with a simple question: what makes you happy?

Modern Working Wardrobe

Versatile, adaptable and effortless, Modern Working Wardrobe redefines the on-duty uniform for our new way of living and working. 

Modern Working Wardrobe

Shop Now