Year of the Dragon: A Lunar New Year Capsule

Each year we create a special, self-contained capsule to mark the resetting of the lunar calendar. 2024 sees the arrival of a fun, fiery collection to kick of the Year of the Dragon.

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In celebration of Lunar New Year, Paul Smith presents a capsule collection starring 2024’s zodiac symbol – the formidable, mystical dragon. Comprising shirts, tees, knitwear, underwear and accessories, the collection introduces our own interpretation of the traditional Chinese loong, rendered in a fun, painterly style. The Paul Smith dragon appears in both print and embroidered forms, soaring across soft knitwear and luxurious leather goods.

Signifying luck, health, and prosperity, the dragon feels like an auspicious symbol for the year ahead. The capsule also makes extensive use of the colour red – specifically a deep, rich crimson – which, in Chinese culture, is a celebratory colour, representative of joy and happiness. These values dovetail perfectly with Paul Smith’s trademark positivity, making this the perfect collection to wear boldly into the new year.

Highlights of the capsule include a short-sleeve, camp collar shirt cut from lightweight, breezy lyocell. The fabric has been printed with a visually striking design which sees our dragon ascending through billowing clouds, against a black backdrop offering dramatic contrast. Elsewhere in the collection is a black sweatshirt made from organic cotton and embellished with embroidered dragons, alongside a polo shirt featuring the same motif in gold.

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AW/24 Men's Show

Finding new ways to reconfigure classic tailoring, Paul Smith’s AW24 presentation intertwines traditional elements with boldly modernist design choices. 20th century English dress codes are evoked and made new with experimental prints, unexpected fabrications, and a rich, earthy colour palette.



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Words: Nathan Sharp