Packaging

We have set ourselves the target of switching all wholesale, retail, and ecommerce packaging to more environmentally friendly versions made from 100% recyclable, biodegradable or compostable materials. This will include the bags you pick up in our shops, the parcels that we send to your home and the garment bags and plastic sleeves that the products arrive in.

We started to introduce our new retail bags in stores from February 2022 while using up stock of the old packaging to ensure that zero waste is created from the changeover. Our new bags are made from 40% post-consumer waste and are 100% recyclable, right down to the handle, which is made from paper. They are also certified as being made from card that is from well-managed forests. The same approach is being applied to our gift packaging, which features 100% recycled polyester ribbon and packaging used on our e-commerce orders.

We recognise that our packaging waste impact can be reduced by working closely with factories to align with our goals. So, we have also introduced plastic garment sleeves made from at least 30% to 100% recycled content and we are actively working with suppliers to encourage switching to less harmful materials where we do not supply the packaging directly. The hangers we use are made from 100% recycled content and are recyclable, and we are working with factories to align with this preferred selection of hangers where they are not supplied by us directly.

Currently, the boxes in our warehouse are made from 75% reclaimed materials and are 100% recyclable. We’re trialling new paper ‘filler’ packaging to replace harmful and non-recyclable plastic air bubbles as well as looking for a paper tape that is recyclable to use on all boxes leaving our warehouse, while ensuring that the boxes remain secure for their journeys to our wholesale customers.