The Making Of A Paul Smith Adventure
Get a behind-the-scenes glimpse of our PS Paul Smith trip-meets-campaign, inspired by a group of reunited friends’ interrailing journey around Europe.
But even if the hassle becomes but a thing of the past when you finally reach your destination, there’s something to be said for truly making the most of the journey. Rekindling the joy and nostalgia of going on an adventure, then, was the goal of our new PS Paul Smith campaign, which celebrates the launch of our AW22 season.
Taking direct inspiration from the latest collection, which references a multi-stop interrailing trip to the Alps, we imagined a global group of friends reunited for an adventure around Europe and recreated their journey.
Arming our models with disposable cameras, they took a series of snaps of how our campaign was brought to life, giving you an exclusive behind-the-scenes glimpse of the making of a Paul Smith adventure. Because, clichéd as it may be, the journey will always be just as important as the destination in our books.