If you happen to have been taking a stroll around Paris’s historic Le Marais district or Tokyo’s achingly cool Shibuya neighbourhood recently, you might have spotted two very special pop-up shops springing up.
PS Paul Smith Happy
The secret is now out: open for a limited time only, each pop-up - on Paris’s Rue Pastourelle and Tokyo’s ZeroBase Jingumae - celebrates the launch of our new PS Paul Smith Happy campaign.
To mark the happy occasion, a special screen-printing station was set up in the Tokyo pop allowing visitors and shoppers the chance to have their own items or PS Paul Smith purchases stamped with personalised messages, logos and more, while the Paris location hosted a party with a duo of incredible DJ sets by Kiddy Smile (otherwise known as the French Prince of Voguing) and RONI.
Welcoming a fresh-faced cast of characters - Francis, Fiona and Timmy - to the Happy fold, the new PS Paul Smith Happy campaign marks the debut of a new series of original films by director Leonn Ward, each a tribute to following your passions and staying true to yourself.
Fans of the PS Paul Smith Happy collection will already know that colour and comfort are front of mind during the design process and so, each pop-up was filled to bursting with the latest collection - a range designed, primarily, to brighten your day.
Tokyo Pop-Up (closed)
6-4-1 ZeroBase Jingumae
Paris Pop-Up (closed)
24 rue Pastourelle