But even if the hassle becomes but a thing of the past when you finally reach your destination, there’s something to be said for truly making the most of the journey. Rekindling the joy and nostalgia of going on an adventure, then, was the goal of our new PS Paul Smith campaign, which celebrates the launch of our AW22 season.
Taking direct inspiration from the latest collection, which references a multi-stop interrailing trip to the Alps, we imagined a global group of friends reunited for an adventure around Europe and recreated their journey.
Arming our models with disposable cameras, they took a series of snaps of how our campaign was brought to life, giving you an exclusive behind-the-scenes glimpse of the making of a Paul Smith adventure. Because, clichéd as it may be, the journey will always be just as important as the destination in our books.
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Stories
What To Pack On Your Next Adventure
Inspired by the interrailing trip through Europe that our new PS Paul Smith collection is based on, we put together a handy packing list to help you get set for your next big travelling adventure.
07.22
Stories
More Things That Make Us Happy
As a new drop of our PS Paul Smith Happy collection lands, we spoke to a voguer and harpist about the things that put a smile on their face, what happiness looks like to them and how they stay true to themselves.
07.22
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